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| I am honored to bring your attention to the must-attend event for all B2B marketers in Asia Pacific region. Online information can be viewed at Leads Lifecycle Management which is held on 20-21 (Wedn&Thur) June 2012, Shanghai. ConsignIndex brings together the regional senior B2B marketing leaders in APJ, from Infor Global Solutions, ADP, NXP, Texas Instruments, SHL Group and Genpact to share their thought leadership and best practices. Details can be checked in the attached agenda. |
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Confirmed Keynote Speakers come from:
Ms. Anya Zhao, Sr. Web Marketing Manager, Asia Pacific, NXP Semiconductors
Mr. Abraham Xu, Product & Marketing Director, ADP
Mr. James Yi, Head of Marketing, Asia Pacific & Japan, Infor Global Solutions
Mr. Sriram Prasad, Marketing Director, Asia Pacific & Japan, Quest Software
Ms. Heidi Huang, Marketing Head, Asia Pacific, SHL Group
Mr. Morry Morgan, Marketing Director, ClarkMorgan Corporate Training
Mr. Chaminda Gunasekera, Former VP of Commercial, Agility Logistics
Mr. Hagard Wei, Sales & Marketing Director, ISUTAMI
Ms. Sophia Wang, VP of Marketing, Asia, Genpact
Mr. Bill Yue, Director of Asia Communications, Texas Instruments
Mr. Ben Williams, Regional Cloud Director Asia, Savvis
Mr. Rudy Mazza, APAC Marketing Director Asia, Alcatel-Lucent
Mr. Leon Liao, Marketing Director, Infosys China
Ms. Philia Li, Head of Analytics & Insights, RAPP
Mr. Clement Li, GM, Eurofins
Ms. Ellen Shen, Regional Marketing Manager, Tektronixs
The key discussed topics are as follows:
- Leads Lifecycle Management (LLM) approach to optimize your leads/demand generation program
- Challenges in LLM
- Start on LLM
- Leads nurturing & recycling
- Metrics and leads tracking
- Increase your leads conversion rate
- Learning from ebusiness and ecommerce
- Cloud and b2b marketing
- Content marketing
- Reorient your sales force to generate high ROI from Account
- Market automation
- Risks in leads planning
Key benefits of event-attending:
- Benchmark your content marketing practices with peers and leading experts throughout the event
- Extend professional business network in B2B marketing community
- Obtain hands-on experiences and best practices
- Access cutting-edge solutions and technologies in B2B marketing domain
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