Shanghai Jiaotong University – Euromed Management Ecole de Marseille
        Luxury Branding Workshop on May 26 (Shanghai)
Date & Time： 
 14:30-17:30, Tuesday, May 26, 2009
Venue： 
 The Portman Riz-Carlton, Shanghai, 4F Marble III, III Shanghai Center, 1376 Nanjing Xi Lu, Shanghai, 200040
Speaker： 
Prof. Michel Gutsatz（France）
Topic： 
 Looking Forward: why will Luxury Brands Thrive beyond the Economic Crisis?
Description： 
 Although most luxury brands are posting mediocre results for 2008 & early 2009, the outlook for the future is bright. Michel Gutsatz will go through the fundamentals of Luxury Brand Management, analyze the US issues after the huge discounts given by department stores in 2008 and will show how Asia's cult of Luxury opens new development avenues for Luxury Brands.
Agenda： 
14:15 – 15:00 Registration, Cocktail, and Networking
15:00 – 15:05 Opening remark
  Mr. Lu Xiaodong, Deputy District Governor, the People’s Government of Jing’an district
15:05 – 15:10 Business Environment of Luxury Industry in Shanghai
  Mr. Ma Jianchao, Deputy Director, Commission of Commerce, the People’s Government of Jing’an district
15:10 – 15:15 Euromed Management in China
  Dr. William H. Wang, Associate Professor of Euromed Management Ecole de Marseille
15:15 – 16:15 Looking Forward: Why will Luxury Brands Thrive beyond the Economic Crisis?
  Professor Michel Gutsatz, MBA Director of Euromed Mangement Ecole de Marseille
16:15 – 17:00 Round Table Discussion and Q&A
language： 
 English and Chinese (with simultaneous translation)
Background of Keynote speaker
Professor Michel Gutsatz (France)
Michel Gutsatz was Managing Director at White Spirit, Human Resources and Internal Communication Director of the Bally Group in Switzerland, member of the Executive Committee. Michel also created and developed the MBA in International Luxury Brand Management at ESSEC business school, through partnerships with L’Oréal, LVMH, The Estée Lauder Companies, Cartier, Montblanc, Escada, Ermenegildo Zegna, Firmenich… His blog BrandWatch at www.michelgutsatz.com is now a reference in brand strategy.

He is currently MBA director at Euromed Management Ecole de Marseille to lead and develop the MBA programmes (World Med MBA, and AEMBA, in cooperation with Shanghai Jiaotong University). His blog BrandWatch at www.michelgutsatz.com is now a reference in brand strategy.
About Dual-Degree Executive MBA
From Shanghai Jiaotong University & Euromed Management Ecole de Marseille
Two schools Shanghai Jiaotong University and Ecole de Management Marseille are famous and excellent university and school with centuries-old history and both of them are EQUIS and AMBA accredited. Moreover, the EMBA at Jiaotong University is ranked as No.1 EMBA program in China in 2007 and 2008.

Furthermore, the Dual-Degree Executive MBA Program is a centralized place for leaders and managers from international companies and high-growth local enterprise. International vision blends here with location operation. By studying in our EMBA program, students digest western and eastern culture and philosophy and resolve several strategic problems as more confident leaders of China and Pacific area.

Opening ceremony for this year is on October, 2009. For more information, please visit www.AEMBA.com.cn

This program was jointly established by two top ten business schools in China and France. It is tailored for senior managers and executives. This part-time based program is “learner centered”. Senior managers bring their own strategic project as the starting point of learning. They are then accompanied by top faculty with business experience, and senior consultants from leading consulting companies. Some live case studies are introduced to replace the virtual ones. In short, executives are having a brand new learning experience over a period of two years. We help top managers climb to the next summit with full confidence.

We also invite you to visit our website: http://www.aemba.com.cn/home_en.asp

 
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For more information: 021 – 6293 2598, 62932591, 13482334786 Ms. Chen
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www.AEMBA.com.cn