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| home --> Faulty --> Michel GUTSATZ |
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| Professor | Essay | Media Report |
| Michel Gutsatz is Advisor of The Scriptorium Company, a Brand Strategy Agency whose clients encompass investment funds, business schools, luxury brands, mass brands and distributors. He is currently on a mission for Euromed Management (France’s N°8 Business School, based in Marseille) to lead and develop their MBA programmes (World Med MBA, MBA Shanghai and Executive MBA Shanghai). |
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His blog BrandWatch at www.michelgutsatz.com is now a reference in brand strategy.
Prior to that Michel was Managing Director at White Spirit, an Image Strategy Agency, designing
logos, packagings, brochures and merchandising items consistent with brand strategy
recommendations.
As Human Resources and Internal Communication Director of the Bally Group in Switzerland, member
of the Executive Committee, he redeveloped the whole HR function and redesigned the Bally in-store
service strategy, convinced that service & retail are critical to the success of a luxury brand.
Michel also created and developed the MBA in International Luxury Brand Management at ESSEC
business school, through partnerships with L’Oréal, LVMH, The Estée Lauder Companies, Cartier,
Montblanc, Escada, Ermenegildo Zegna, Firmenich… This MBA is now a reference in luxury brand
management training. |
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| For more infomation, please visit Michel's homepage：http://www.michelgutsatz.com |
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